Gold – Is it an Investment, Insurance or Emotion?

Last week, Gold crossed ₹1.50 lakh per 10 grams.

People have suddenly started treating it like a stock – trying to time when to buy, when to sell, when it will correct for a short time so that they can buy more.

Everyone asks;

“Should I buy now?”

“Is ₹2 lakh possible?”

“Should I sell the gold lying in my locker?”

Perhaps we are asking the wrong question.

The real question is: Why do you own gold?

For generations, Indian families have held gold without watching its daily price.

My mother’s wedding jewellery has been sitting in the same red velvet pouch, in the same cupboard, for more than 50 years.

Never traded.

Never timed.

Never sold because the price was “right.”

It was simply there.

And that tells us something important about gold. Gold has always rewarded patience over timing.

Gold was never meant to be the fastest wealth creator.

Equities / Mutual Funds are Wealth Creators; We can’t say same thing for Gold.

Equities own businesses.

Businesses grow.

Profits grow.

Wealth compounds.

Gold does none of that.

Gold has a different job.

It’s an important tool in the portfolio to hedge against the market volatility & give cushion when everything else is not working for you. Even Nations feel safe with Gold amidst global crises for the same reason.

It is like a Seat belt; not like the Engine in your car.

Think of it like a seat belt in your car.

You don’t buy a car hoping to use the seat belt every day.

But when something goes wrong, you are grateful you have one.

People are treating Gold like an engine in the car to achieve high returns & create more wealth.

Gold doesn’t have to be the star performer in your portfolio.

It just needs to play its role.

And perhaps, that is why my mother’s gold still matters.

She never bought it because she thought gold would hit ₹1.50 lakh.

She bought it because she knew one simple thing:

“When everything else is uncertain, something tangible that retains value can give you confidence.”

The biggest mistake today is chasing gold because it has already gone up.

An asset becoming expensive does not make it a better investment.

And an asset going up sharply is not a reason to suddenly change your financial plan.

If you already own gold as part of a well-thought-out allocation, a record price doesn’t automatically mean “sell.”

If you don’t own gold, a record price doesn’t automatically mean “buy.”

So don’t ask only:

“How high can gold go?”

Ask the more important question:

“How much gold do I need to sleep peacefully?”

That is a much better investment question.

Moral of the Story !

Gold is not meant to make you rich overnight; it is meant to keep you steady when the world around you is uncertain.
Don’t chase gold for its price—own the right amount for the peace of mind it can bring.

Happy Investing !

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About Author

Malay Chitalia, co-founder of Nesting Wealth, is an internationally accredited financial advisor with deep local roots. As an MDRT qualified advisor, he is a part of an elite group of global professionals. With two and half decades of prolific experience in financial services, Malay manages an impressive 100 Crores+ AUM across different financial services for his 2000+ valued clients across India and countries like US, UK, Germany, UAE, Oman, Hong Kong, New Zealand and more. Residing in Mumbai with his family, he operates from his firm’s headquarter in Borivali, Mumbai.

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